Murders, jeorusrnalists, roads, intelligence, economic crises and creativity
the Chrysler/Rada team. Ed Cummins the managing director of Chrysler played the role of Ed Mafia, Hussin Abdel Razek, the marketing manager was called Sehs Bomb, Halim Abou Seif, head of Rada Research was called Halim Khartosha. The detective/journalists had to apply real police skills like lifting and comparing fingerprints from the clues they collected along the road to Taba Heights.
Sometimes the evidence was found at service stations and rest stops along the way but sometimes the clues lay in the middle of the mountains or rough desert terrain where Jeeps proved themselves over and over as a critical tool in the accomplishment of the mission.
It was no surprise when the murderer turned to be a woman but also the smallest person in the group, Sandy of Rada Research whose pseudonym was Sandy Nicotine was the evil perpetrator.
The whole concept of the challenge proved how clever and creative Rada Research’s team is. Everybody who participated said that the event idea and its organisation was as good as or even better than the organisation of similar international events.
The challenge were not only for the cars, journalists and the public relations company behind the event.
Another great challenge is the fact that Chrysler/Jeep are in the middle of the world economic crisis, especially
at their headquarters in the USA. They still enjoy great market position and an excellent reputation in the Egyptian market and most importantly, they possess great spirit.
Experiencing the on-road and off-road capabilities of the 2009 Jeep Cherokee Limited edition on the Cairo-
Taba road and the Nuweiba desert in Sinai was the main objective of a select group of journalists during this event
that took place during March 2009. The test drive included all the typical driving conditions that are faced by every-day customers ranging from city traffic, to long highways, to desert terrain. Journalists were given complete access to the vehicles for the duration of the event enabling them to experience each and every aspect of the new Cherokee.
Since its introduction in The Crime Scene The Only Eye Witness Jeep is always in the middle of the action
Sports and Fitness/April 2009 53
1984, the popular mid-size sport utility vehicle (SUV) Jeep Cherokee has given off-road enthusiasts and owners a sense of personal freedom and capability that can only come from the Jeep brand.
Continuing with its long list of features like ESP and ABS, parking sensors, an integrated DVD/CD/MP3 Player with a UConnect Bluetooth-enabled audio system, Hill Start Assist, improved interior seating and storage space, etc, the Cherokee remains one of the hottest selling vehicles in Egypt today.
The 2009 Jeep Cherokee Limited remains true to its legendary 4×4 heritage by offering an extremely Suspects Clues and Evidence A fortune teller did not help a lot …and investigators are about to find out who committed the crime
Americans never get caught Killing is my favourite hobby Finally,
I got rid of Sandy I am an expert in spoiling clues,
thx to my wife 54 Sports and Fitness/April 2009
versatile and easy-to-use Jeep Trail Rated® fourwheel- drive system – namely the Selec-Trac II system driven by a proven 3.7L V6, 210 Horsepower engine.
Performance and handling enhancements have been made to the 2009 Jeep Cherokee through an upgraded rear axle shaft which has been coupled with re-tuned steering and suspension. These improvements are more obvious in the Cherokee’s onroad handling and steering… particularly over uneven roads.
Interior improvements are not only cosmetic and eye-pleasing, but also add to the comfort of the 2009 Jeep Cherokee Limited.
“When you consider the total package that the 2009 Jeep Cherokee has to offer, you find a vehicle that fits in very well with the driving conditions typical to Egypt”, stated Ed Cummins, CEO of Chrysler Group Egypt Ltd., “you simply cannot find better value-for-money in the market today”.
