Ferrari is celebrating its 60th anniversary in 2007 with a major event from June 21st to June 24th in Maranello,Italy. Maranello will be the finish line in a “relay race”across five continents where participants will carrya baton embossed with symbols of the 60 greatest moments in the company’s history. The relay represents an extraordinary, collective sign of enthusiasm that will bring together Ferrari clients and their cars representing every model and era. The “Ferrari 60 Relay” started on 28th January in Abu Dhabi, site of the future Ferrari theme park, and concluded in Maranello on 24th June, after traversing about 50 countries in 148 days.
The central theme of the final events is technological innovation pioneered by Ferrari in the 60 years of its existence. For the occasion, Ferrari is assembling its 60 most important innovations, ranging from aluminium pliers for disc brakes to the electric differential and the F1 gearbox. Against this backdrop Ferrari has organized its first concours d’élégance:

a series of events on the track, at the factory and at the Galleria Ferrari in Maranello celebrating the elegance of the Ferrari. An Opera Omnia book will be published on the company’s history, a collection of pictures and data on all the road cars and race cars built by Ferrari.The baton for the Ferrari 60 Relay was specially created to symbolize the history of the company, from its first success at the Rome Grand Prix of 1947 to the Ferrari FXX of 2006. Our clients will carry the baton around the world in their cars.
Each country along the way will dedicate to Ferrari an object representative of their local culture and traditions. The local Italian Embassies will then forward the objects to the Farnesina Palace in Rome for an exhibition of the whole collection. Once the exhibit is over, the objects will be auctioned off in Maranello, with the proceeds going to a charity organisation.

From Abu Dhabi travelled through Dubai, Oman,Qatar, Bahrain, Kuwait, and Saudi Arabia and then headed east to Singapore, Malaysia, Hong Kong, China, Japan, Thailand, Indonesia, Taiwan, Australia, and New Zealand. From Oceania it was on to South Africa and then Latin America, followed by Mexico, the United States and Canada. In Europe the relay crossed Portugal, Spain, France, Luxembourg, Belgium, Holland, the United Kingdom, Greece, Russia, Finland, Sweden, Denmark, Germany, Switzerland, Austria, the Czech Republic, Hungary, Slovenia and Turkey followed by Egypt and Lebanon, and finally to Italy,where it will touch all the main cities finally arriving,after a special ceremony in Rome, in Maranello.
Ferrari Sets New Guinness World Record With 385 Ferraris Worth £80 Million It is 60 years since Ferrari produced its first road car and to mark the occasion the UK has been treated to a never to be repeated spectacle showcasing the world’s most recognisable and exclusive sports car.
A fleet of Ferraris worth more than £80 million took part in the UK leg of the relay that began in Abu Dhabi in January. More than 500 Ferrari cars and their owners joined the British tour for the four-day, 1500 miles drive through Northern Ireland, Scotland, Wales and England.

The highlight of the tour was the final leg from London’s St James’s Square to Silverstone as Police closed the roads for this unique convoy to thrill the London crowds. The Italian Ambassador flagged the 60 Ferraris off and then it was away down Pall Mall as the expectant crowds were treated to a thrilling spectacle.
Ferrari created a special version of their flagship V12 612 Scaglietti liveried in police colours, driven by off-duty police officers from across the UK as part of the British celebrations to re-enforce the message of responsible driving.The tour included many of the iconic models from Ferrari’s illustrious history, such as the 250 GTO, Enzo,F40, F50 and Dino as well as modern day classics like the F430 Spider and the latest masterpiece from Ferrari,the award winning 599 GTB Fiorano.

On 9th June, Ferrari and the Ferrari Owners Club GB joined forces at Silverstone to set an incredible new Guinness World Record for the ‘Largest Parade of Ferrari Cars’, with an astonishing parade of 385 Ferrari cars, more than triple the previous record. With road and race cars from every decade of the Prancing Horse’s proud and unique heritage, Ferrari owners from the UK and all over the world joined together to create an amazing spectacle to celebrate Ferrari’s 60th Anniversary and the Ferrari Owners Club GB’s 40th Anniversary.
Brazil’s Bruno Senna shows racing skills run in the family Bruno Senna, nephew of Ayrton Senna, led from start to finish to in at Silverstone at the wheel of a Ferrari F430 Challenge painted in Brazilian colours.
It was another incredible demonstration for Bruno Senna at Silverstone in early June. The 23-year old driver, nephew of one of the most legendary F1 World Champions, Ayrton Senna, starred as Ferrari Challenge Dealer Team GB’s special guest, driving a F430 Challenge in Brazilian colours.In this memorable action-packed weekend, devoted to Ferrari’s 60th anniversary, Bruno drove in the Ferrari Challenge Trofeo Pirelli European series and comfortably won both races, as well as capturing both pole positions.
On Saturday 9th June, Bruno maintained the lead from the green light to chequered flag and achieved the fastest lap time of the day with 1:58:891. Sunday’s race was even more exciting for the young Brazilian as he had to contain Giacomo Piccini and Ange Barde who pushed him hard toward the latest stages of the race, but were unable to take the victor’s spoils away from Senna. He even managed to improve his lap time by over half a second with a best lap of 1:58.272.
“I am very happy about the results achieved over the weekend,” said Senna. “It has been a very privileged opportunity for me to race in a Ferrari.”